Elegant Resorts’ love of luxury travel goes beyond a passion for seeking new destinations and experiences. As a pioneering
supporter of responsible travel, we understand that the world’s eco-systems and communities must be protected to ensure the
future of our planet. And as one of the largest industries in the world, the benefits of tourism can be far reaching for local
economies, communities and the environment.
We work closely with our travel partners to ensure every holiday we
create offers the ultimate in luxury experience while limiting its negative
impact, with many of our featured portfolio of hotels, resorts and lodges
having their own sustainability policies, education programmes and
conservation initiatives to help preserve the surrounding landscapes,
seascapes and indigenous wildlife they share with their local
Elegant Resorts is leading the way in championing responsible travel through its partnership with Positive Luxury, which
sees it display The Butterfly Mark alongside awarded resorts. Positive Luxury connects luxury lifestyle brands with a global
audience of people that care, awarding The Butterfly Mark to resorts according to their social and environmental framework,
governance and philanthropy – helping people discover brands to trust.
The Butterfly Mark is recognised as a guarantee of
commitment to sustainability.
As part of our efforts towards preserving the planet, we partner with
charities that share our passions and ethos.
We are incredibly proud to
announce our international charity partner for 2017 is Great Plains
Conservation, which is dedicated to conserving and maintaining the
natural habitats of Africa. Much of Africa’s spectacular lush jungle,
parched savannah and endless desert, all populated by the continent’s
iconic and unmatched wildlife, is sadly at risk from poaching and other
man-made impacts. Our partnership involves us supporting Rhinos
Without Borders – a project run by Great Plains Conservation and
andBeyond – that will see 100 rhinos relocated from South Africa to
secret safe havens in Botswana.
The initiative is in response to the dire situation that faces this
endangered animal in Africa – poaching is at an all-time high, leading to
proactivity from concerned conservationists. The Rhinos Without Borders
operation includes an assertive anti-poaching force and strong
commitment to saving this species. We will be working closely with this
very worthwhile company, and their foundation, throughout 2017 on a
number of fundraising initiatives and exclusive events, along with
featuring a selection of Great Plains Conservation’s luxurious safari lodges
in Kenya and Botswana, which allow conscientious travellers the
opportunity to enjoy authentic safari experiences with strong ethical
Dereck and Beverly Joubert, co-founders of Great Plains Conservation